The stunning Costa Alegre region of Jalisco, Mexico is getting new life breathed into it. A recently announced infrastructure and development project is aimed at boosting tourism in this underdeveloped region of the Pacific Coast of Mexico. Hotel brands, including the Louis Vuitton Möet Hennessy Hotel group and Four Seasons, have committed to projects as a result.
Costa Alegre consists of 43 virgin beaches, capes and bays on the Pacific Coast between Puerto Vallarta, Jalisco, and Manzanillo, Colima. This stretch of coast between the two major tourist centers is a natural location for development.
The Louis Vuitton Möet Hennessy (LVMH) hotel group chose Chamela Bay in the municipality of La Huerta as the site of its new Cheval Blanc hotel. Scheduled to open its doors in 2017, the Cheval Blanc will be the chain’s first in the Americas. Rates will run as high as US $4,000 per night.
The hotel is part of the Zafiro Resort project, a 910-hectare development with seven kilometers of beachfront that will also include a golf course, 525 real estate units such as condominiums and residential lots and a private airstrip.
A director of Grupo Invermar, the developer behind the project, described the Cheval Blanc as “the most important luxury hotel in Mexico, and one of the most luxurious in the world. It would be a seven-star hotel, if such a ranking existed.”
Why have Louis Vuitton, the Four Seasons and others set their sites on this region? Authorities and state officials have long described the Jalisco beaches as a “diamond in the rough” destined to become “the most beautiful beach on the Pacific coast. Costa Alegre represents the future of beach destinations not only in Jalisco, but in Mexico.”
In 2015 alone, the state of Jalisco welcomed more than 21 million tourists. Nearly one third of those were international visitors responsible for generating 33 billion pesos (US $1.89 billion) in revenue for the state. The Louis Vuitton Möet Hennessy (LVMH) will see significant return of its investment of $230 million (USD) when its hotel opens in Chamela Bay.
Attracting luxury brands is just part of the project, however. Among the other items included a broader $400M (USD) investment package announced last year is the extension and modernization of Highway 200 that runs from Puerto Vallarta to Barra de Navidad.
The Chalacatepec airport will also benefit from the investment. The airport is slated to accommodate both private and commercial flights, with aircraft as large as 170-passenger planes using its extended runway. The terminal, runway and surrounding road works will come in at a cost of 32 million pesos.