Sir Richard Branson has unveiled an inspiring new identity for his company’s cruise line. Following a press conference in Miami at the Faena Hotel, complete with Branson starring in theatrical performances, Virgin Cruises announced a new icon, ship building plans, and a clean energy partnership under the new name Virgin Voyages. Keeping up with Virgin Group standard the company is raising the bar for the cruise industry and has promised to “change cruising for good.”
“I was never interested in going on a cruise, but I’m interested in a voyage. Thousands of future sailors and travel professionals shared their thoughts with us and tasked us with delivering the most irresistible vacation at sea and that our name alone should leave them dizzy with anticipation. I’m excited to reveal we are now Virgin Voyages…” – Sir Richard Branson, Virgin Group Founder
Tom McAlpin, Virgin Voyage’s CEO and president stated that their three ships will be built in the next few years by Italian master shipbuilder Fincantieri and the first ship is set to arrive at the Port of Miami by 2020. Steel cutting for the first ship will begin in February 2017.
“When you holiday with us, it should be a departure from the ordinary getaway, it should be bold, it should be romantic, and it should be glamorous, and it should be all about you. It should never be just about getting from point A to point B. Our gorgeous ships and our sailor experience will challenge what many people think cruising is all about.” – Tom McAlpin, Virgin Voyages CEO
To add to an already impressive cruise line and the “Virgin Boutique” experience, all three ships will be part of the first major cruise line to install Climeon Ocean. This state of the art system will convert heat generated by the ship engines into clean electricity for onboard use, resulting in a savings of 5,400 tons of carbon dioxide annually per ship.
Virgin Voyage’s first ship with a capacity for 2,700 “sailors” and 1,150 crew members will set sail in Miami in 2020 and offer a range of Caribbean itineraries. And in response to if Cuba was set for a potential destination Branson replied, “Yes!” For those wanting to step aboard the Virgin cruise experience, navigate your way onto the Virgin website for further news and updates.